With its 78,000 citizens, Luleå is the largest city in Swedish Lapland.  Here you will find shopping, entertainment, culture and sporting events, and a wide range of White Guide restaurants. We are also home to the the world's largest brackish-water archipelago with 1,312 islands, rivers and vast forestland. Experience our contrasting seasons – from snow, northern lights and a frozen sea in winter – to sun, warmth and midnight light in summer.

Luleå Business Region supports Luleå as a destination for visits and markets the entire destination at regional, national and international levels. We work closely with tourism companies and have an extensive network throughout all parts of the tourism industry. We are responsible for the digital communication channels of Luleå as a destination, and we collaborate with the Luleå Tourism Office and the Gammelstad Visitor Center.